A world where every pet thrives on trust, care, and science-backed nutrition with truth at the core of their well-being.
Ever noticed how pet care has become all about marketing gimmicks and exploiting the lack of industry regulations?
1. Glossy packaging shouting "premium" while hiding cheap fillers and questionable ingredients.
2. Social media flooded with paid reviews for "miracle" supplements that don’t live up to the hype.
3. Brands charging premium prices for subpar ingredients. Using fear and guilt to push products pets don’t even need.
That’s why we created The Truthful Tail.
We’re two co-founders united by a shared passion: creating a better future for pets.
One of us is a devoted pet parent who understands the joy — and the real-life challenges — of giving their furry companion the best life possible.
The other is a relentless advocate for transparency in an industry that too often prioritizes profits over pets.
Together, we believe every pet deserves healthy food, safe products, and thoughtful care.
"When trust and transparency are missing, pets bear the brunt, suffering from
preventable health problems caused by substandard products."
Trust is the foundation of everything we do at The Truthful Tail.
For us, it's about being consistent — delivering the same quality every time, so you never have to second-guess what's in your pet's bowl.
It's about integrity, too — choosing the right path, even when it's harder.
We test every batch through independent labs because that's what we believe in — not because we have to.
We know we're not perfect, but we're committed to being honest about where we are today and where we're headed.
Trust, for us, isn't something we take lightly — it's the reason we exist.
Transparency, to us, means keeping things simple and clear.
You deserve to understand exactly what you're reading on our labels — and why we make the choices we do.
We use plain language, not industry jargon.
Every decision we make — from recipe changes to new product launches — comes with an explanation.
There’s no fine print, no marketing tricks — just honest answers to questions you might not even know to ask yet.
When something goes wrong, we tell you.
When something could be better, we admit it.
After all, when it comes to your pet's health, the truth should always come first.
Traceability is our way of ensuring every ingredient in your pet's food has a purpose — and a story.
We carefully track our ingredients from their source — whether it's grass-fed bovine collagen, plant-based proteins, or synthetic nutrients.
Right now, we're focused on working with partners who share our commitment to quality and documentation.
While we don't yet have full visibility into every step of the process, we’re working on it — and we’ll be honest about where we are.
We want to give you the peace of mind that comes with knowing the journey your pet's food takes — from farm to bowl — is one of care, accountability, and the highest standards.
Each ingredient is chosen not just for where it comes from, but for the specific benefits it brings to your pet's nutrition.
to revolutionize pet care
We are committed to complete transparency and using only high-quality, safe, and natural ingredients backed by science. Every product we create is clearly labelled and tested, so you know exactly what you're giving your pets.
