Our Story
Ever noticed how pet care has become all about marketing gimmicks and exploiting the lack of industry regulations?
Glossy packaging touting “premium” hides cheap fillers and questionable ingredients. Social media overflows with paid “miracle” reviews that never deliver on their promises. Brands jack up prices on subpar formulas, leaning on fear and guilt to sell needless supplements.
We noticed. And it bothered us—deeply.
That’s why we created The Truthful Tail.
Who Are We?
We're two co-founders united by a shared passion: creating a better future for pets.
One of us is a devoted pet parent who understands the joy - and real-life challenges - of giving their furry companion the best life possible.
The other is a relentless advocate for transparency in an industry that too often prioritizes profits over pets.
Together, we believe every pet deserves healthy food, safe products, and thoughtful care.
We believe in doing the right thing, even when no one is watching
Trust
For us, it’s about being consistent - delivering the same quality every time, so you never have to second-guess what’s in your pet’s bowl.
Transparency
You deserve to understand exactly what you’re reading on our labels - and why we make the choices we do.
Traceability
We carefully track our ingredients from their source - whether it’s grass-fed bovine collagen, plant-based proteins, or synthetic nutrients.
Ready to find the right solution for your pet?
Browse our science-backed full product range.
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